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More reasons why consumers say,
“Put it in an envelope!”
Envelopes are environmentally friendly.
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The envelope industry cares deeply about protecting the environment and incorporates responsible environmental practices throughout the envelope making process - from replanting trees to manufacturing and reusing recycled materials.
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The paper industry recovered 54% of the paper used in the United States in 2006. That’s an increase from 33.5% in 1990, according to the American Forest & Paper Association. AF&PA has set a goal for recovery of 55% by 2012. The envelope industry is committed to doing their part to reach that number.
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Click here to learn more about what the industry is doing to preserve vital natural resources.
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Envelopes are a trusted communications vehicle and tool
86% of American consumers say envelopes are safe, secure and private.
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Envelopes are effective
84% of consumers say envelopes leave a memorable impression.
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75% of Americans are three times more likely to pay attention to direct mail sent to their homes than to unsolicited email, Internet banner or pop-up ads, telephone calls, text messages and at-home visits combined.
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Online communications can be speedier and more efficient, but envelopes are often seen as more personal, and less risky and vulnerable than the Internet.
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Source: “Because It’s Personal: A Study of Consumer Use and Preference for Envelopes” by the Envelope Manufacturers Association Foundation.
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